As a business owner or manager, you likely rely on dashboard tools to make informed decisions for your company. However, using these tools incorrectly can lead to inaccurate data and, ultimately, bad decisions. 

In this article, we'll explore the five signs you're using your dashboard tool wrong and provide strategies for improving your usage to make better decisions. 

What are the signs telling you that you’re using your BI dashboard tool the wrong way?

Sign #1: You're Focusing On The Wrong Metrics 

Choosing the right metrics to track is crucial for effective decision-making. Unfortunately, many people make the mistake of focusing on the wrong metrics, directing them to incorrect conclusions. 

To avoid this, it's essential to understand what metrics are important for your business and industry that show up on business intelligence platforms. For example, if you're a social media marketer, tracking engagement and click-through rates may be more important than website traffic. As per Forbes, companies that focus on the right metrics are more likely to be successful in their goal conversions.

Sign #2: You're Not Customizing Your Dashboard 

Dashboard tools are designed to be customizable, allowing you to track the metrics that are most important to you. However, many people make the mistake of using a generic dashboard, ushering irrelevant data and confusion. To get the most out of your dashboard tool, take the time to customize it to your specific needs. 

Deloitte states companies that customize their dashboard tools are more likely to make data-driven decisions and achieve their goals. Take control of your business insights with Grow - the leading BI platform with fully customizable dashboards.

Sign #3: You're Not Updating Your Dashboard Regularly 

Several studies suggest that companies that regularly update their dashboard are more likely to excel at their BI initiatives. 

Updating your dashboard is crucial for accurate data analysis. However, many people need to pay more attention to their dashboard and update it sporadically. In order to prevent this from happening, it's vital to establish a routine for updating your dashboard and stick to it.

Sign #4: You're Not Using Your Dashboard To Identify Trends 

One of the critical benefits of dashboard tools is the ability to identify trends over time. In any case, missed opportunities are bound to occur if the trend identification system using business analytics software still needs to be implemented. Segmenting and filtering the data based on different variables helps identify trends that may not be immediately apparent from a high-level view. Therefore, it’s more than essential to regularly review your dashboard for patterns and trends that can empower your teams to drive around decisions.

Sign #5: You're Not Using Your Dashboard To Make Data-Driven Decisions 

Making good decisions requires nothing short of critical thinking, analytical skills, and sound judgment. It's essential to be open-minded, consider different perspectives, and seek input from others as needed. Also, utilizing data and insights from business intelligence tools and dashboards can inform and support the entire decision-making process.

Ultimately, a dashboard tool aims to help you make informed decisions for your business. However, many people avoid doing this, instead relying on their intuition or guesswork. To prevent this situation, use your dashboard to inform your choices and back up your instincts with freely-flowing data across the organization. 


Dashboard tools are potent resources for businesses, but they must be used correctly to be effective. So take the time to customize, update, and analyze your dashboard regularly to get the most out of it. You can make strategic decisions and drive results with data as a backbone for your organization. Just avoid the five signs when using your dashboard tool incorrectly, and follow the strategies outlined in this article.

Channelize the maximum potential of your data. Try Grow's customizable business intelligence dashboards and take control of your insights like never before. Sign up today and see why Grow is one of the best dashboards software solutions on the market. 

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